Once you’ve got a good idea of how you want potential customers to view your brand, and have put all of the elements in place to achieve this, it’s to time to begin thinking about some branding strategies for your websites visuals.
The quickest and most effective way to put the following visual strategies into place with success, is to hire a web design company in Surrey. They’ve got the know-how needed to get your brand noticed for all the right reasons, and here are just 5 of the strategies they would likely employ:
- Consistent colors and typography
To get your target audience to notice your business when they first encounter it, and then to remember it, you must establish a strong visual identity and use it in a consistent manner across every platform. One of the simplest and most effective ways of achieving this, is through the right use of colors and typography.
- Visuals that are authentic and have a specific theme
Conveying a message is so easy with the right visuals, perhaps even more so than with text, and these can be used to communicate the unique value proposition of your brand, to your audience. That said, it’s important to use only those visuals that are authentic and which are clearly directly related to your brand and what you are selling, and to steer away from using stock photo’s with generic images.
- Use of visual hierarchy
There are some basic web design rules that should always be followed when it comes to visuals, and visual hierarchy is one of these. So, when selecting which visuals should be displayed on any of your sites pages, you must ensure that they have enough space to catch the eye and create an impression that lasts.
One of the simplest ways to do this is with good use of negative space. Surround any elements of your webpage that are high-value with enough negative space to emphasize them; not allowing them to be lost among the other visuals and text.
- Badges and images to enhance credibility
Your audience will only ever invest in your products or services if they trust your brand and believe it to be credible, and one of the best ways to create trust, is through strong website visuals. What’s great about this particular strategy, is that all it takes is the addition of a few illustrations or badges to your current design, to easily achieve this.
Try showcasing product ratings from satisfied customers, or mentions in the media, to influence visitors to your site and encourage them to see your brand and your business, as reliable and authoritative.
- Experiments with multimedia and interactivity
To create site content that’s truly engaging for your audience, you can experiment with website visuals that are multimedia and interactive. You might need to work with a web design or full service SEO company in Surrey to achieve this, but that would likely be quicker and more effective anyway.
Video content can also be highly compelling, and is still one of the most effective formats a business can use to talk to its audience about its products, and boost awareness of their brand. However, do be aware of whether videos are slowing down the loading speed of pages, and if so, take immediate action to rectify this problem.
If you don’t know enough about how to use visuals effectively and appropriately in your websites’ design, it’s always recommended to seek professional help. After all, the wrong visuals can be catastrophic for your brand, and could even end up costing you more in lost revenue than a web design companies fees.